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MEET NICOLE

Coach. Builder. Standard-Setter.

"I don’t coach athletes into who they are — I coach them into who they can become."

NICOLE'S STORY

Identity First. Standards Always. Built Not Born.

NF Softball was built on a simple truth: identity drives performance.

 

I didn’t start this business from a place of comfort — I built it after my entire life got knocked sideways. I know what it feels like to lose direction, rebuild from nothing, and fight for a version of yourself you’re not sure you can become yet.

 

That’s why NF Softball exists.

 

I coach athletes the same way I rebuilt my own life:

with high standards, honest feedback, and a belief that excellence is earned — never given.

 

I’ve coached Division I softball.

I’ve trained athletes across multiple sports, states, and countries.

I’ve built an indoor training facility from the ground up.

I’ve earned a master’s in Sport & Exercise Psychology and received the top academic award in my department while living overseas.

I’ve flipped houses, changed careers, burned the boats, and rebuilt my identity more than once.

 

And here’s what all of that taught me:

 

You’re not stuck. You’re not fragile. You’re not made for average.

You’re built for more — if you’re willing to do the work.

 

At NF Softball, we don’t just fix mechanics.

We develop the whole athlete — mentally, physically, and emotionally.

 

We train identity, not ego.

We train grit, not entitlement.

We train habits, not hope.

We train standards, not moods.

 

Pressure doesn’t create a new athlete; it reveals the one you’ve been training to be.

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So we train uncomfortable. We train intentional. We train with purpose.

 

If your athlete wants to be coached hard, coached honestly, and coached like someone capable of greatness — you’re in the right place.

CREDENTIALS THAT
MATTER ON THE FIELD

OUR VALUES

Coaching That Builds the Athlete — and the Person

1 / Standards Over Feelings

We don’t lower the bar — we rise to it.

Discipline beats mood every time.

2 / Built Not Born

Talent is a bonus. Work is the requirement.

3 / Intent in Everything

Every rep, drill, cue, and correction has purpose.

4 / Accountability = Love

Honest coaching is the fastest path to real confidence.

5 / Pressure Reveals

We train for the moments that matter.

If she’s chasing greatness, welcome.

If she’s killing time, we’re not the fit.

OUR ATHLETES AREN'T AVERAGE

We work best with athletes who:

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Development Over Distraction

Want a coach who develops athletes, not just runs time.

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Earned Confidence Only

Want to earn confidence,

not fake it

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Work Over Wishing

Show up ready to work, not ready to be rescued

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Progression Over Quick Fixes

Want a long-term development plan — not last-minute fixes

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Truth Over Comfort

Want honest coaching

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Standards Come First

Want to be held accountable

Not sure where your athlete fits?

Take the Athlete Pathway Quiz.
Find her starting point — and her next step.

NF Softball is Not a Lesson. It’s a Development System.

Proof Over Opinions — Confidence Comes From Evidence

Improvement shouldn’t feel like a guessing game.
When an athlete sees her velocity rise, exit speed climb, strike % increase, and mechanics improve on video — she doesn’t hope she’s getting better, she knows she is. Confidence stops being emotional and becomes earned. And athletes who earn their confidence perform differently — especially under pressure.

Lessons guess.


We measure, adjust, and develop.
That’s why athletes grow here — consistently, efficiently, and intentionally.

Data + Drills With Purpose

Progress You Can Prove

Improvement shouldn’t be a mystery — and it isn’t here.
Data tells us what’s working, what’s not, and what to train next.

  • No random drills

  • No “feel-good” activity

  • No wasted reps

  • Every drill ties to a measurable outcome

Data keeps both athlete and coach accountable — always.

Key Performance Indicators at Every Level

Development With Direction

KPIs remove confusion and create clarity.

Athletes get:

  • Clear targets, standards, benchmarks

  • Clear progression

  • Clear proof of improvement

 

It’s no longer “She looks better.”
It’s “She jumped from 42% to 70% strikes — and earned her way into the next phase.”


Confidence comes from one place — doing the reps you said you’d do. Earned, not handed. Built, not born.

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Rapsodo Technology

Measure What Matters

We use Rapsodo to track:

  • Velocity

  • Break: Vertical & Horizontal

  • Spin Rate & Efficiency

  • Ball flight

  • Command % of Each Pitch

  • Movement profiles
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Progress isn’t assumed — it’s verified.

CoachNow Communication

Development Doesn’t End When Practice Does

CoachNow keeps athletes engaged, accountable, and improving between sessions through:

  • Video breakdowns

  • Bullpen uploads

  • Weekly workouts + drill videos

  • Direct feedback

  • Tracked progress over time

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Because growth shouldn’t stop when they leave the facility.

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Built Not Born.

That’s the standard.

It’s how I coach, and it’s how athletes rise.

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Let’s See Where She Belongs in the System

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Start the Athlete Pathway Quiz

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